The National Ballet Of Canada - Dance Break
Client: The National Ballet of Canada
Year: 2018
Services: Art Direction, Strategist, Design
The National Ballet of Canada is a Canadian ballet company based in Toronto. Dance Break is a membership program at the National Ballet of Canada that supports students ages 16-29 with access to membership deals while saving money.
The idea of Dance Break is to bring a new younger audience and to get them to sign up and join this new environment.
This conceptual integrated advertising campaign will first begin by introducing The National Ballet of Canada’s Dance Break program with minimal information, which will include a QR code to lead people to the Dance Break website. Throughout the campaign the ads will provide more information and create an awareness of their programs Dance Break has to offer.
