CultureLink - Discover Home
Client: CultureLink (Mock)
Year: 2019
Services: Art direction, Strategist, Copywriting, Design
The goal of this campaign is meant to welcome and support newcomers into their new home with the right services.
Problem:
The lack of community awareness about the needs and benefits of immigrant settlement in the community and the perception by many immigrants that their contribution is not valued by the community.
Insight:
Newcomers feel that they risk their self-esteem when they move into a new country as they feel a sense of unease with their new surroundings.
Idea:
To build a welcoming community and encourage newcomers to participate fully in social, cultural and economic life.
"Don't understand? Then you will miss your next stop."
"Don't understand? Then you can risk your own life."
"Don't understand? Then you will miss the opportunity to feel at home."
